Between Dominance and Existence

"Whenever someone exerts his supremacy beyond tolerance, the people looks for an alternative"; its a law that has existed since ages.Whether it is politics, cine field, science or internet, the law holds true.

People were furious with their search engines, they wanted more information at their hands,the players of the industry were incompetent and also ruthless, people were looking for an alternative, a Saviour who could serve their bellies with information that was valid and timely. Thats when Lary Page and Sergey Brin took the task and Google hit the scenes. Since then it has been a success story,all headlines and news papers, magazines and other media hailed Google ,not only for their efficient search engine, but because of their business ethics and user friendliness. I am sure Page and Brin knows it better than anyone. They were the ones who has shown the path of innovation to overcome competition rather than force or power. Infact Google has proven it a hell lot of times.

The result is visible, its the best search engine, also it provides a bunch of extremely good utilities.So why is Google popular?, the answer is anybody's guess. They stand with people and work for the people. But now that statement is being shaded. The latest modification of page rank algorithm has put almost 100,000 bloggers in agony, reason being the tussle between Google and Payperpost metaphorically between an elephant and an ant. Not only Payperpost ,they seem to be cracking down all publishers and advertisers who seem to be a part of what they call,"illegal link marketing".

Google is no more true to what it is known for. Infact it has transformed like every big frim does, it is the super power of internet, so when it raises eyebrows on small players of the game,naturally the spectators line up with the big gun. Maybe this would be the same fate that Payperpost suffers. Its not grown enough to challenge Google, so finally Google would emerge victorious. But as all big firms are, arrogance and domination decided the result here,but that always triggers the downfall too.

Google has grown far enough to find methods to avoid illegal manipulation of page rank by paid link posts. If they had taken any of such measures,people would have embraced it with pleasure. But what have they done, cut down the ranks of Payperpost publishers and advertisers to 0. So people would naturally move out of Payperpost( unquestionably , page rank still rules the bloggosphere) and stick with Google, not because of love with Google, but because of losing out of world's best search engine's result page. The patronism out of love and respect and out of fear stands at extremities.This page rank modification is alleged to be a step taken by Google inorder to avoid any risk to their Adsense scheme( I wonder how far that is true).

None expected 2 graduates from Stanford university to rock the world with their innovation.History can repeat,maybe there can be another such innovation that could root out the pioneer itself. But the order of the day is that Google is no longer an angel now. It has started to use its power and its assured of victory,but not to forget victory out of force doesnt remain forever. Once its dominance would be started to be hated by people, they would look for a new alternative, then their will be a new Saviour,it will take over the world and Google might face what many giants faced by Google's arrival.Probably Google is in its early stages of taking the path of dictatorship,its still loved by people including me.But it would be disheartening if it gets out in terrifying people and the babies of internet and exerts tyranny in the community.

Let Google never forget that "Whenever arrogance decide your decision , Nature rallies against you".

-Varun Krishna, a true patron of Google who feels the firm is triggering a catastrophic transformation to the antonym of its motto ("DO NO EVIL").